Ethan Brown
Cafe · NSW
I couldn't keep up with the enquiries. It sold in under 2 weeks.
2024 · Private Sale Blueprint
See what a broker could cost you
Brokers often charge 5-15%. We default to 10%. Change the numbers and the result updates as you type.
Estimated broker fee
Estimated broker fee about $50,000
Keep about $50,000 in your pocket by listing privately
Private Sale Blueprint $880 +GST
vs that broker fee 57x the Private Sale Blueprint price
Estimated broker fee about $50,000. Private Sale Blueprint is $880 +GST. Keep about $50,000 in your pocket by listing privately. That broker fee is about 57x the Private Sale Blueprint price.
Free can be quiet. Blueprint features you and matches you to buyers, plus newsletter, magazine, and social promotion.
Free gets you found. Blueprint gets you in front of buyers.
| Free Starter | Private Sale Blueprint | |
|---|---|---|
| Live + enquiries | Yes | Yes |
| Featured / higher visibility | No | Yes |
| Matched to buyer database | No | Yes |
| Newsletter, magazine, social | No | Yes |
| Live time | 30 days | 6 months |
| Commission | None | None |
Choose your listing package
Start free. Upgrade only if you want longer live time and more promotion.
Free Starter
$0 for 30 days
Free is findable, but not featured and not matched to our buyer database.
- Live, searchable listing (findable if a buyer hunts)
- Buyer enquiries included
- Up to 5 photos
Most popular
Private Sale Blueprint
$880 +GST · 6 months
Perfect for business owners looking to sell their business directly
- Featured listing + higher visibility
- Matched and emailed directly to our national database of buyers for your exact business type
- 120 Day Buyer Guarantee
- Included in our Buyers Email Newsletter ($300 value)
- Featured in our Digital Magazine ($550 value)
- Promoted to 20,000+ followers on social media ($250 value)
- Listed 6 months
- No commission when you sell
On a $500,000 sale at 10%, a broker fee is about $50,000. Private Sale Blueprint is $880 +GST.
Choose Private Sale BlueprintConcierge
$2,950 +GST · listed until sold
Perfect for first-time business sellers
- Listed until sold
- Listed on 5 top business-for-sale platforms
- 120 Day Buyer Guarantee
- One-on-one advisor to guide your entire sale
- Premium placement to appear higher in search results
- Included in our Buyers Email Newsletter ($300 value)
- Featured in our Digital Magazine ($550 value)
- Promoted to 20,000+ followers on social media ($250 value)
- No commission when you sell
Ready to get in front of buyers?
Est. 1987
Fighting for private sellers since 1987
Business For Sale started in 1987 as the magazine in your local newsagent and corner store. From day one the belief was simple: owners should be able to sell their own business without handing a big slice to a broker.
We were the first to let business owners list directly to buyers online, instead of having to go through a broker. Since then we've guided thousands of first-time sellers through the process. Cafes. Service businesses. Shops built on early mornings and late nights.
Here's the truth: if you can run a business, you can sell a business. You know it better than anyone. The numbers. The customers. Why it works. A broker doesn't know that. You do.
We believe in Australian small business, and in helping those businesses find new homes. That's our passion, and what we do best.
When you're ready to sell, you don't need another middleman. You need a fair shot at the right buyer, and a clear path to do it yourself.
That's what we fight for. Every listing. Every enquiry. Since 1987.
Is selling privately right for you?
You are a fit if
- You're ready to sell in the next 6–18 months
- Your business does $100K - $5M+ in annual revenue
- You want to keep more in your pocket (no broker fees)
- You are willing to follow our simple 10 step guide with checklists
- You want control over the sale process
Not for you if
- You want someone to negotiate on your behalf
- You're not comfortable managing emails or replying to buyers
- You're not willing to follow a simple checklist or guide
- You're expecting someone else to sell it for you
- You want a broker to handle buyers for you
Our 120 Day Buyer Guarantee
Private Sale Blueprint and Concierge sellers get our 120 Day Buyer Guarantee. Exact terms apply. Free listings do not include this.
You also get longer live time and promotion to our buyers. For $880 +GST, that sits next to a broker fee that can run tens of thousands on the same sale.
Choose Private Sale Blueprint
"I couldn't keep up with the enquiries — it sold in under 2 weeks."
Ethan Brown
Cafe Owner, NSW
Seller stories
Happy sellers since 1987
Private sellers who listed here and found buyers.
4.8 · 12 seller stories
Charlotte Sears
Caravan park · QLD
We got genuine buyer enquiries for our caravan park and we're close to settlement. Felt good managing it ourselves.
2023 · Concierge
Amelia Kim
Trade / paving yard · VIC
They even helped get a new business type listed for me. I've already told a mate to list here.
2022 · Private Sale Blueprint
Mark Nguyen
Lawn care · SA
Started on the free listing to test the water. Had two serious messages in the first week, then upgraded.
2025 · Free → Private Sale Blueprint
Priya Shah
Online store · WA
The newsletter feature made the difference. Buyers found us who weren't just scrolling Facebook groups.
2024 · Private Sale Blueprint
Dave O'Brien
Plumbing · NSW
I'm not techy. Free listing was simple, and when we upgraded the written ad looked proper. Sold in about 4 months.
2025 · Free → Private Sale Blueprint
Lisa Grant
Retail boutique · VIC
Concierge helped when offers got messy. Still felt like I was in control of the sale.
2023 · Concierge
Tom Hale
Franchise · QLD
Wanted out of the franchise without a broker chewing the margin. Listed here and had a local buyer within weeks.
2024 · Private Sale Blueprint
Sophie Clarke
Mobile beauty · TAS
Hide asking price was perfect for me. Buyers messaged first, and I only shared numbers with people who were serious.
2025 · Free
James Rutledge
Commercial cleaning · NSW
Paid the Private Sale Blueprint fee once and kept the rest when it sold.
2023 · Private Sale Blueprint
Nadia Rossi
Cafe / coffee cart · SA
Free listing got us live fast. Upgraded when we wanted magazine and social push. Worth it for the enquiries.
2025 · Free → Private Sale Blueprint
Ben Walsh
Auto workshop · QLD
One-on-one help through Concierge mattered when we had two buyers at once. Settlement was cleaner than I expected.
2024 · Concierge