Thinking of Buying a Curtains Business in Australia? Here Are 3 Vital Questions to Ask

Australia’s curtains industry generates $309.4 million annually, with over 1,000 businesses servicing both residential and commercial clients across the country.

Despite a five-year contraction of 1.3%, demand for custom and premium curtain solutions remains strong, and industry revenue is forecast to grow by 1.6% annually starting in FY25.

With rising trends in automation, sustainable textiles, and home renovations, curtain businesses present scalable, design-led opportunities for savvy buyers.

1. Is the Business Financially Viable?

Why It Matters:

Curtains businesses benefit from high-margin product segments, particularly in made-to-measure or exclusive fabric lines.

With an industry average profit margin of 10.1% and national profits exceeding $31 million in 2024, well-run operations can deliver reliable earnings — especially those with in-house production and consistent project flow.

Understanding seasonal fluctuations, input costs, and commercial client retention is key to evaluating viability.

What to Check:

• Profit margins: Are gross and net margins in line with the 10.1% industry benchmark?
  
  

• Client base: Is revenue spread across residential, commercial, and wholesale accounts?
  
  

• Fabric sourcing: Are supplier relationships stable and pricing competitive?
  
  

• Cash flow: How does the business manage seasonality and production scheduling?

2. Does the Location and Market Reach Support Sales Growth?

Why It Matters:

NSW and Victoria account for more than 60% of national industry revenue, highlighting the importance of population density and housing activity.

Businesses that combine a physical showroom with online quoting or sales channels are outperforming those relying solely on foot traffic.

A well-positioned curtains business will also maintain relationships with interior designers, builders, or repeat commercial clients.

What to Check:

• Geographic market: Is the business located in a high-demand metro or growth region?
  
  

• Sales channels: Does it operate online, in-store, or across both?
  
  

• Commercial contracts: Are there ongoing relationships with hotels, schools, or developers?
  
  

• Brand visibility: Is the business known locally or online for its design, service, or product range?

3. Is the Business Operationally Set Up to Deliver Custom and Scalable Solutions?

Why It Matters:

Curtains businesses with in-house customisation, installation services, and a digital presence are better positioned to meet rising demand for tailored window solutions.

With over 55% of the market facing import pressure, operational flexibility and service quality help differentiate local suppliers.

As smart curtain systems and eco-friendly materials gain traction, adaptability is key to futureproofing.

What to Check:

• Manufacturing capacity: Does the business fabricate or alter curtains in-house?
  
  

• Installation logistics: Are fitting and delivery managed internally or subcontracted reliably?
  
  

• Tech capability: Is there online quoting, e-commerce, or CRM software in use?
  
  

• Product innovation: Does the offering include automated systems or sustainable fabric options?

Ready to Invest in a Thriving Curtains Business?

Australia’s curtains sector is entering a phase of recovery and modernisation, with growing interest in premium fittings, home upgrades, and sustainable interiors.

Well-managed operations with design expertise, stable workflows, and digital tools are primed for growth and long-term profitability.

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