Thinking of Buying an Accounting Business in Australia? Here Are 3 Vital Questions to Ask
With Australia's accounting industry worth AUD $21 billion and projected to reach $33.4 billion by 2024-25, buying an accounting firm presents a compelling business opportunity.
The sector's impressive statistics—14 million annual tax returns, 2.4 million small businesses needing financial services, and 32,000 registered firms nationwide—indicate strong, sustainable demand.
Before making this significant investment, however, prospective buyers need to look beyond the attractive 30-50% profit margins and ask these critical questions:
1. What is the firm's client retention rate and how diversified is the client base?
Why It Matters: Client retention directly impacts business stability and predictable revenue.
According to industry data, ownership transitions can trigger up to 20% client churn if not properly managed.
Additionally, an accounting practice heavily dependent on one industry or a few large clients creates vulnerability to economic downturns.
What to Check:
- Request historical client retention data for the past 3-5 years to identify trends
- Analyse the client portfolio by industry to assess vulnerability to sector-specific economic changes
- Review the proportion of clients under long-term contracts versus ad-hoc arrangements
- Examine how previous ownership transitions were managed and their impact on client retention
2. What technological infrastructure is in place, and what investments will be needed?
Why It Matters: Technology is reshaping the accounting landscape, with 75% of Australian clients now preferring digital services over traditional methods.
Cloud-based solutions, AI, and automation are transitioning firms from compliance work to higher-margin advisory services, which is driving the industry's growth trajectory.
What to Check:
- Assess whether the firm uses modern cloud accounting platforms or relies on outdated legacy systems
- Evaluate cybersecurity measures protecting sensitive client financial data
- Determine if the firm has client-facing digital portals and automated workflows
- Calculate the cost of necessary technological upgrades, which can run into tens of thousands of dollars
3. What is the firm's service mix, and how is it positioned for evolving industry trends?
Why It Matters: Traditional tax preparation services are facing pressure from self-service options like the ATO's myTax system.
Meanwhile, advisory services, ESG reporting, and specialised consulting are becoming significant growth areas with higher profit margins.
Firms focused solely on compliance work may struggle to maintain profitability.
What to Check:
- Review the breakdown of revenue by service type (tax preparation, bookkeeping, advisory, etc.)
- Assess staff capabilities in emerging high-demand areas like ESG reporting and data analytics
- Evaluate the firm's expertise in specialised niches that can command premium pricing
- Determine if the business has positioned itself to capitalise on the industry's shift toward advisory services
Ready to Balance the Books on Your Future?
With accounting firms generally maintaining robust 30-50% profit margins and offering recurring, recession-resistant revenue streams, this sector presents a compelling investment opportunity.
The industry's projected growth is supported by increasing regulatory requirements, the rise of ESG reporting, and Australia's thriving small business sector.
These factors create a strong foundation for long-term profitability—provided you select the right business that's well-positioned for the industry's digital transformation.
For a more comprehensive exploration of this opportunity, read the full article here: Your Guide to Buying an Accounting Business
